LOS ANGELES + WORLDWIDE
Senior Experiential Producer
This portfolio is a look inside Alberto Marriaga’s work — the activations, the late nights, the moments that made it all worth it. From grassroots builds to flagship experiences on the world's biggest stages, every project here reflects the same standard: sharp execution, zero compromise. If you're searching for someone who can turn a big idea into something unforgettable, this is the proof, project by project.
Production Credits
Ive lead experiential production for some of the biggest names in sport and culture — Nike, Jordan, Fanatics, MLB — managing budgets up to $4.5MM and teams that bring activations from first concept to show ready. Every role tells a different story. Expand each title below to see the events I've supported as an AP and Producer — and the ones I've led as a Producer and Sr. Producer.
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Nike MLB ASG Grassroots | Philadelphia, PA | July 2026
Nike Football The Opening Finals | PHK, OR | June 2026
Nike SM - World Cup Basecamp Athlete Experience | North America | June 2026
Nike TOMA Atlanta | Atlanta, GA | April 2026
Nike Combine | Indianapolis, IN | Feb 2026
Nike NBA ASW "The Shaw" | Los Angeles, CA 2026
Nike Super Bowl LX "Athlete House" | San Francisco, CA | Feb 2026
Nike Football The Opening | Miami, FL | Jan 2026
Nike TOMA Miami - Art Basel | Miami, FL | Dec 2025
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Netflix Puzzled "One Last Ride" - Stranger Things | Los Angeles, CA | Nov 2025
Nike ComplexCon "Mad Stadium" | Las Vegas, NV | Oct 2025
Nike TOMA LA | Los Angeles, CA | Aug 2025
Nike MLB All Stars "Suite 95" | Atlanta, GA | July 2025
Nike Fanatics Fest "Athlete Hub" | New York, NY | June 2025
Nike Fanatics Fest "Nike x Lego" | New York, NY | June 2025
Nike NCAA Champs Styling Suite | Eugene, OR | June 2025
Nike Coachella "Cactus Jack Village" | Indio, CA | March 2025
Nike 24.7 Indian Wells Tennis Launch | Palm Springs, CA | March 2025
Nike Combine | Indianapolis, IN | Feb 2025
MLB Spring Training House | Tampa, FL | Feb 2025
MLB Spring Training House | West Palm Beach, FL | Feb 2025
Nike Super Bowl "Maison LIX" | New Orleans, LA | Feb 2025
Nike Pro Bowl | Orlando, FL | Jan 2025
Nike NWSL Championship Lounges | Kansas City, MO | Nov 2024
Nike ComplexCon "CactusCon Coliseum" | Las Vegas, NV | Nov 2024
Nike ComplexCon "Airmax 1000 DNA" | Las Vegas, NV | Nov 2024
Nike Running "216 Lafayette" | Manhattan, NY | Oct 2024
Nike Chicago Marathon "Finish Line" | Chicago, IL | Oct 2024
Nike LA "Winner Stays" | Los Angeles, CA | Aug 2024
Fanatics Collectables MLS All Star | Columbus, OH | July 2024
Nike MLB All Stars "Suite 94" | Fort Worth, TX | July 2024
Nike Running "Peg41 LA" | Los Angeles, CA | June 2024
Nike Prefontaine Classic "Self-Expression Studio" | Eugene, OR | May 2024
Jordan Brand Classic | Brooklyn, NY | April 2024
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Nike Combine | Indianapolis, IN | Feb 2024
Nike Super Bowl "Hotel XVIII" | Las Vegas, NV | Feb 2024
Nike Pro Bowl | Orlando, FL | Jan 2024
Nike NWSL Championship Lounges | San Diego, CA | Nov 2023
Nike Prefontaine Classic "Self-Expression Studio" | Eugene, OR | Sept 2023
Nike FC World Cup Showcase 2.0 | Los Angeles, CA | July 2023
Nike FC Camps | Los Angeles, CA | July 2023
Nike MLB All Stars "Suite 93" | Seattle, WA | July 2023
Nike MLB Futures Party | Seattle, WA | July 2023
Nike MTP x PE Report | Los Angeles, CA | June 2023
Nike Styling Packs | USA | June 2023
Nike Trainer Packs | Los Angeles, CA & New York, NY | June 2023
Nike Mar Vista Gardens Field Reveal | Los Angeles, CA | May 2023
Nike MTP x PE Well Through Sport | Los Angeles, CA | May 2023
LA Lakers Live "Game 3" | Los Angeles, CA | May 2023
Nike Super Bowl ‘House of LVII’ | Phoenix, AZ | Feb 2023
Nike SRLA Annual Shoe Giveaway | Los Angeles, CA | Dec 2022
Nike x Billie Elish HO22 Scrap Low Activation | Los Angeles, CA | Dec 2022
Finalmouse "Centerpiece" Keyboard Pop-Up | Los Angeles, CA | Dec 2022
Nike FC World Cup Showcase | Los Angeles, CA | Nov 2022
Nike MTP Girl's Play Day | Los Angeles, CA | Oct 2022
Nike MLB All-Star Gifting Suite | Los Angeles, CA | July 2022
Xbox Mentor Sessions | USA | June 2022
Selected Events
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![Nike Event produced by Alberto Alejandro Marriaga in Los Angeles]()
Nike SM - World Cup Basecamp Athlete Experience
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![Nike Super Bowl LX Athlete House experiential activation produced by Alberto Alejandro Mariaga in Los Angeles]()
Nike Super Bowl LX "Athlete House"
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![Nike TOMA Atlanta brand activation event produced by Alberto Alejandro Marriaga]()
Nike TOMA Atlanta
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![Nike Event produced by Alberto Alejandro Marriaga at ComplexCon]()
Nike ComplexCon "Mad Stadium"
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![Nike Chicago Marathon "Finish Line" produced by Alberto Marriaga in Chicago]()
Nike Chicago Marathon "Finish Line"
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![Nike Super Bowl ‘House of LVII’ produced with Alberto Marriaga in Phoenix]()
Nike Super Bowl ‘House of LVII’
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![Nike FC World Cup Showcase 2.0 produced by Alberto Marriaga at Nike LA HQ]()
Nike FC World Cup Showcase 2.0
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![Nike Pre Classic "Self-Expression Studio" produced by Alberto Marriaga in Eugene]()
Nike Pre Classic "Self-Expression Studio"
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![Jordan Brand Classic '24 produced with Alberto Marriaga in NYC]()
Jordan Brand Classic '24
Let’s Work Together
If you're interested in working with me, complete the form with a few details about your project. I’ll review your message and get back to you within 48 hours.